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The cost of poor health is significantly high for Europe. The WHO report suggests that unless cost-effective policies are put in place, this will result to be very unsustainable for Europe. Cost-effective prevention of poor health can be done through promotion of physical activity, healthy employment, reducing traffic, and economizing vaccinations. This report describes the benefits to individuals and governments of a public health approach and assesses the costs of not using such an approach. To learn more, see the report here.

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