02 – Communication work package

This work package facilitates sustainable internal and external communication of the Joint Action. It ensures that Joint Action activities, results and recommendations are communicated to all stakeholders and European audience at EU and national/regional level.

The website you are currently visiting is the main information tool on the project activities. You can find here all information about our work and the results as well as current news, newsletters, and past and future events. This website is frequently updated so that you can be informed latest news and outcomes as the project is rolling.

ENGAGEMENT OF STAKEHOLDERS

The Communication Work Package targets to engage a variety of stakeholders in order to increase the impact of the results and outcomes of the Joint Action. Stakeholders will be identified based on the results of the stakeholder analysis. The purpose of this exercise is to identify stakeholders’ interests, exchange knowledge on preferred ways of interaction, figure out preferred communication channels and best use of social media, get in direct touch with stakeholders and involve them actively in JA activities.

MANAGEMENT OF SOCIAL MEDIA

We are reaching our target audience using different kinds of social media to promote and communicate interesting news, updates on project activities and project events. We use Facebook, Twitter and Youtube to better connect with our wide European audience and even beyond. Social media serves as an effective tool to broaden our contacts, partnerships and networks. Join our network on Facebook (Facebook name: EU_Chrodis) and Twitter (Twitter name: EU_CHRODISplus) and subscribe to our Youtube channel (subscribe at YouTube: EU CHRODISplus). Follow us on one or more of our social media and you will receive the latest news about us.

COMMUNICATION PLAN

The communication plan is reflected in Communication strategy. This document specifies objectives and breaks them down to detailed activity planning, identification of the target groups, use of most effective dissemination channels with relation to the timing of the communication actions. This document represents the guide for internal but most importantly external communication. The results of stakeholder analysis are reflected in this paper. The essential part of this strategy paper is the marketing strategy tailored for the promotion of our activities, its results and outcomes.

PARTNERSHIPS AND NETWORKS

Reaching out for new partnerships and motivating new stakeholders to get on board is one of the communication priorities in this work package. Our partner network is important marketing and communication channel in cascading the key messages and project activities information out to our partners’ networks.

Should you be interested to get on board and receive the latest news on our events, activities and recommendations, follow us either on social media or subscribe to our Joint Action newsletter here.

 

Contacts

Work Package leaders:

Zoltan Aszalos - Semmelweis University Budapest, HungaryZuzana Matlonova - Ministry of Health of the Slovak Republic

Semmelweis University Budapest, Hungary
Contact: Zoltan Aszalos at zoltan.aszalos@emk.sote.hu

Ministry of Health of the Slovak Republic, Slovakia
Contact: Zuzana Matlonova at zuzana.matlonova@health.gov.sk

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